BRINGING AN ICON INTO THE CITY
A 90s mountain bike recut for the city, connecting Cannondale with a new generation of urban riders.
PARTNERS
Pangea Productions
Citybikeboys
Bosch
ROLE
Creative + Campaign direction
Creator Partnerships
INNOVATION
Reimagining an iconic silhouette.
01 — STRATEGY
FlyingV had a story built into its silhouette.
Its distinctive full-carbon V-frame recalled Cannondale's iconic 90s Delta V mountain bike, reimagined for modern city riding.
We made that heritage the creative starting point, connecting the energy of urban riding culture in the US with a spirit of outdoor adventure in Europe.
A familiar shape, seen in a new light.
IDEA
A familiar shape, seen in a new light.
OUTPUT
Global launch campaign, creative system and creator partnerships.
02 — THE CAMPAIGN
A little V goes a long way.
The V became our organising shape. A visual language inspired by the frame, supported by a colour palette drawn directly from the bike range.
From photography treatments to social content, the campaign built a distinctive and consistent expression of FlyingV.
Two riding cultures, connected by one unmistakable design.
03 — THE LAUNCH
In New York, Citybikeboys brought FlyingV into the heart of urban riding culture.
In Europe, German creator Johannes Höhn captured a different perspective, connecting the bike with a spirit of outdoor exploration.
Supported by Bosch and Cannondale athletes, the campaign reached new audiences through the communities and creators who made it their own.
OVER 1 MILLION VIEWS ON YOUTUBE
CAMPAIGN CREATIVE
01 / 04
BRAND DIRECTION / 2025
SuperSix Evo↗
IDENTITY SYSTEM / PREVIEW
CAAD14 ↗
CAMPAIGN WORK / PREVIEW
SuperX↗
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