Cannondale Tesoro PRODUCT LAUNCH
Making 180km feel like a world of possibilities. A campaign developed in partnership with Bosch, turning technical range into real journeys and inspiring riders to go further.
PARTNERS
Cut Media
Bosch
Komoot
ROLE
Brand Strategy
Campaign Direction
Creative Direction
GO FURTHER
All in a day, All in a Charge.
01 — STRATEGY
Making distance mean something.
Range is one of the biggest considerations when buying an e-bike. But while 180km sounds impressive, what does it actually mean?
The opportunity was to turn a technical selling point into something people could picture. Replacing kilometres with recognisable destinations, and showing just how far one charge could take them.
A simple, globally scalable idea that could be made relevant to riders wherever they were.
IDEA
A world of possibilities. Just one ride away.
OUTPUT
A globally scalable campaign built around real journeys, local destinations and the freedom to explore further.
02 — THE CAMPAIGN
Less about kilometres. More about possibilities.
One Ride Away transformed e-bike range into a series of real-world journeys, making the extraordinary feel surprisingly achievable.
From London to Brighton and back on a single charge, to routes across Europe, each journey connected with local audiences and brought the product's capabilities to life.
The idea extended into a partnership with Raus, a collection of boutique cabins immersed in nature. Encouraging city riders to escape the everyday and discover weekend adventures, all within reach on an e-bike.
03 — THE LAUNCH
Partnering with Bosch & Kommot, we set out to prove the range was more than just a marketing claim.
An ambitious Alpine journey from Zermatt to Chamonix delivered 189km on a single charge, with 6% battery remaining.
With the DACH region a key market for trekking e-bikes, the launch was designed to take our rugged commuter beyond everyday practicality, building a more aspirational story around freedom, exploration and adventure.
The campaign continued globally through locally relevant journeys, turning a technical product benefit into a compelling reason to ride.
CAMPAIGN CREATIVE
Print | Social | OOH
01 / 04
BRAND DIRECTION / 2025
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IDENTITY SYSTEM / PREVIEW
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CAMPAIGN WORK / PREVIEW
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