PROJECT 02 / 03
DISTANCE, MADE PERSONAL
One Ride Away
A flexible campaign idea that turned e-bike range into possibility, using real journeys to make adventure feel within reach.
PARTNERS
Bosch
komoot
Cut Media
LAB71 / 01
A visual language that finds theatre in the everyday.
4-image carouse
01 — STRATEGY
Make range mean somewhere.
Range means more when riders can picture where it takes them. We built One Ride Away for Cannondale’s Bosch-powered e-bikes, connecting each bike’s capability to a real journey. Routes could change with the product and market while the promise stayed the same: adventure is closer than you think.
IDEA
Turn distance into a destination.
OUTPUT
Localised stories, mapped rides and partner content.
02 — CREATIVE WORLD
London to Brighton and back. Zermatt to Chamonix. Every version began with a journey people could imagine themselves taking.
03 — ACTIVATION
One idea, many points on the map.
With Bosch and komoot, we turned routes into stories riders could explore. One Tesoro chapter tested an around-180 km range claim in the Alps: the ride covered 189 km on one charge, with 6% battery left.
The next adventure, one ride away.
04 — APPLICATIONS
Identity, print, and city-scale expression.
01 / LOGO IDENTITY
LAB71®
02 / PRINT SYSTEM
SCULPTED
BY SPEED
03 / OOH
ONE
MORE
SECOND
RELATED WORK
01 / 04
BRAND DIRECTION / 2025
Common Thread ↗
IDENTITY SYSTEM / PREVIEW
New project one ↗
CAMPAIGN WORK / PREVIEW
New project two ↗
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